Lead Magnet Ideas and Examples

by | Last updated Feb 18, 2017 | 2 comments

So far we have addressed what a lead magnet is, why you might need one, and how to create one.  If you’re still wondering exactly what your lead magnet should be, these lead magnet ideas and examples might be helpful. As always, if you have any questions, please leave a comment.

If you’re not clear on what exactly a lead magnet is and why you need one or how to create one, check out these related posts:
What is a Lead Magnet and Why Do You Need One?
How to Create the Right Lead Magnet for You

Lead Magnet Ideas

I have listed several lead magnet examples below, but honestly, unless you make your lead magnet specific enough to actually meet an immediate need of your ideal customer or client, it’s not going to serve its purpose.  Some of these, at least from an outsider’s perspective, will seem more valuable than others.

– Guides or Reports
– Cheat Sheet or Handout
– E-Book
– Toolkit or Resource Library
– Video Training
– Email Course
– Content Upgrade
– Webinar
– Templates
– Coaching Call
– Software Download
– Free Trial or Sample
– Run a Competition or Giveaway
– Locked Site (requires login for access)
– Product Discount or Free Shipping
– Quiz or Survey
– Assessment or Test

Before you choose one, put yourself in your customer’s shoes.  What would seem like a must-have, valuable item to you? 

For me, I will ALWAYS give my email address for a discount or free shipping.  

Then figure out what will address a specific pain point and how you can solve it.

Create a lead magnet that can do these things.

Lead Magnet Examples

Now let’s look at some examples of the above.

Resource Library


Locked Site

Email Course


Video Training

What kind of lead magnet are you going to create for your blog or business?  What questions do you have?  Comment below.

What can we help you with?

Let’s Connect!

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Julie Daq CircleAuthor: Julie Daq
I'm Julie Daq, the leading lady at The Business Builder's Blog as well as Island Business Design. I love to create, share, and implement business strategies for upcoming and current entrepreneurs.  When I'm not at home glued to my laptop, I can be found sailing around the San Juan Islands with my sailor, kayaking with orcas, or eating french fries at my favorite Tuesday night hangout.

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  1. Kat

    SO many great ideas! I’ve been struggling creating an opt-in that would attract people. Current ones are not working too well to pull people in…

    • JulieDaq

      What are you currently using Kat? I would be happy to offer some suggestions! 🙂


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