How to Write an About Page
Writing copy for your website can seem overwhelming. The following are some things to consider when you are writing your About or Bio page. Hopefully, the following will help make the process a little easier. If you have any questions, you can comment after this post.
Your about page will depend on what you do and what people are there for.
If your a fashion blogger, people likely want to learn something far different from you than if you are a physics tutor.
So, the question you should ask yourself is,
“What are people wanting to know about me that is going to make them want to hire me or work with me?”
Start with that.
To make it easy, let’s divide your about page up into three parts.
What’s in it for them? Talk about how what you do will make their life better, easier, more fun, or whatever it is.
If you’re a photographer, how are your images going to meet their needs? How are your images going to capture their special moments?
If you’re a parenting coaching, how are your services going to change their life?
Focus on the person reading your page and how working with you will change THEIR life.
Now, we can move onto you. What gives you the ability to provide them with the experience your described in Part 1?
You can talk about your years of experience, awards you’ve won, classes and training you’ve taken.
Help your reader to understand why you are awesome and why you can deliver exactly what they want and need.
Here’s the part where you get to talk about you as a person. Where you live, your family, your hobbies, and anything else
that is going to help your reader get to know you and connect with you as a person.
In addition to copy, your “about page” is a great place to include an opt-in for your email list.
Ready to start working on your website copy? What questions do you have? Comment below.
Author: Julie Daq
I'm Julie Daq, the leading lady at The Business Builder's Blog as well as Island Business Design. I love to create, share, and implement business strategies for upcoming and current entrepreneurs. When I'm not at home glued to my laptop, I can be found sailing around the San Juan Islands with my sailor, kayaking with orcas, or eating french fries at my favorite Tuesday night hangout.