Today’s question is about using Google Analytics with a WordPress website.

” Can you set up Google Analytics for a WordPress site? If so, where do I begin?”  Great question!  And we have an answer.  As always, if you have any questions, please leave a comment.

Google Analytics: Why Should you Use It?

Creating your website content is just the first step.  Next, you want to see how your site is performing in order to figure out what you need to change or tweak in order to get the results you want.

That’s where Google Analytics comes in.

Google Analytics basically records the actions on your site so you can find out things like:

– How many people are visiting your site a day, a week, a month, a year, or even larger spans of time

– How long these people are staying on your site

– What pages or posts are the most popular

– Who your audience is (age, location, gender)

– Whether you are converting your visitors into followers

– How people are viewing your site (mobile or desktop)

And the list goes on.  

While it might be nice to just put your website out there and hope for the best, if you are serious about building an audience and reaching a goal, then you need to use Google Analytics so you can see what you need to work on in order to do just that!

Google Analytics: How Do you Set it Up?

Today we are going to talk about setting up Google Analytics on your WordPress.org website.  

And the good news is, it’s super easy!

First you need to create a Google Account if you do not already have one.

Next, you can go to: analytics.google.com and sign up for a free account.

Fill in the following:

– What would you like to track? Choose Website.

– Account Name: You can decide what to put here and use what makes sense for you – I always just put my website name.

– Website Name: Your website name

– Enter your website URL

– Select your Industry Category (if it’s not listed, just choose “other”)

– Choose your timezone (or the timezone you want to use)

– Under “Data Sharing Settings” I always just leave them all checked.

Now click on “Get Tracking ID”

Google Analytics: Connecting it to WordPress

Now that you have you analytics account set up, there are lots of different ways to connect it to your WordPress website.  One of the easiest ways is to use the Google Analytics Dashboard for WP (get it HERE).  

This is a free plugin that will connect your site to your analytics account as well as put a mini analytics dashboard in your WordPress dashboard so you can check out the number of sessions, bounce rate, page views, and more within your WordPress dashboard.

Once you have the plugin activated on your site, click on “settings” and follow the directions.  

Have questions about using Google Analytics?  Comment below.

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Julie Daq CircleAuthor: Julie Daq
I'm Julie Daq, the leading lady at The Business Builder's Blog as well as Island Business Design. I love to create, share, and implement business strategies for upcoming and current entrepreneurs.  When I'm not at home glued to my laptop, I can be found sailing around the San Juan Islands with my sailor, kayaking with orcas, or eating french fries at my favorite Tuesday night hangout.

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